Not the first time, nor the last.
"Dell is under fire after it twice advertised a computer for sale at less than half the usual price last week but then abruptly pulled the offers, refusing to honour any orders."
Uproar as Dell claims half-price offer a mistake
I had couple of old stories tucked away this reminded me of:
The January sales came early on Comet's website as the company offered an Aiwa hi-fi worth £89 for just £8.43.
http://news.bbc.co.uk/1/hi/technology/2285540.stm
The company blamed a systems error for a mistake, which resulted in a £300 Sony Nicam TV being advertised for only £3.(See Newswire yesterday) September 1999
http://www.vnunet.com/News/89835
A pricing glitch at Amazon.com's toy store over the weekend allowed customers to place dozens of orders for goods that were mistakenly deeply discounted.
http://news.com.com/2100-1017-243934.html
Some of the disgruntled Dell customers reckon the company did it on purpose to lure shoppers in. But as always I lean towards someone typing a number wrong.









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